1. Branding - Great resource for generating brand awareness.

2. Customer Engagement - Interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.

3. Drive Web Traffic - Portal point for driving traffic to your site and other online properties.

4. Reputation Management - Useful tool for seeing what users are saying about you and your brand.

5. New Customer Acquisition - Find consumers you may have not otherwise discovered.

6. Lead Generation - Lead gen tool that can be used to qualify leads.

7. Client Retention - provides another potential interception point to build the relationship with your consumer.